Responsive Web Design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. In simpler terms, your website must not lose audience because of your visitor’s device restrictions. The underlying implementation of your website must be smart enough to detect the changes in the platform and adapt accordingly.
The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. The website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget in the market.
A website that’s specifically designed for desktops is too tedious to access on a tablet, or a mobile device. The lack of ease of operation on your website, thus, may hurt the number of hits on your page and in turn your business. The single most effective way to reach maximum number of people on a global network is to step beyond the boundaries defined by the differences in devices and platforms. That’s precisely what Responsive Website Design aims to achieve.
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